TPO is expected to piggy-back on the infrastructure of larger network EE Continue reading the main storyRelated StoriesGaming concept art auctioned offCharity role for ex-hospital bossCharity donations 'down a fifth' A mobile network that allows users to donate 10% of their bill to an organisation or charity of their choice has launched in the UK.
The People's Operator (TPO) will also donate 25% of its profits to charities, including the NSPCC and Childline.
Chairman Andrew Rosenfeld said he hoped TPO could spread internationally.
The network, which went live on Monday, will initially operate as a pay-as-you-go-only service, with contract options becoming available early next year.
"For a long time I've really thought it would be great to produce a business that was driven by profits but which actually was also for the benefit of people in the communities around the country," said Mr Rosenfeld at a launch event in central London.
"The more profits we can make as a business, the better it can be for people in communities around the country."
The company would not speculate on how much profit it expects to make.
Schools and youth clubs
The network is a mobile virtual network operator (MVNO) - a term given to operators that run on the infrastructure of the bigger networks.
Although the company would not confirm its involvement, TPO is expected to run on EE, the company formed by a merger of Orange and T-Mobile.
EE recently launched the UK's first 4G mobile internet service. TPO said it would offer 4G "as and when it becomes available".
Continue reading the main story“Start QuoteWe don't have the time every day to bathe in beans or jump out of a plane”End QuoteTom GutteridgeCo-founder, TPO On its pay-as-you-go tariffs, texting on the service will cost 7.5p, while UK calls on the network will cost 12.5p per minute.
Data costs 12.5p per megabyte. In comparison, Vodafone offers data at
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