Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Thursday, November 22, 2012

Lexus ads are the latest auto spots to dis social media

While there's a lot of attention paid to how much technology is being built into newcars, Lexus has at least three ads going in the other direction. 
The ads, which were unveiled this week, don't want you to sit around at home doing social media, but encourage you to hit the road. Preferably in a Lexus.
One ad, embedded above, makes fun of hitting the Like button:
This December, remember: you can stay in and "Like" something or you can get out there with your family and actually like something.
The ad below takes on another social media staple, sharing.
This December, remember: you can stay in and "Share" something or you can get out there with your friends and actually share something.
And the one below is a twist on adding friends on social media.
This December, remember: what starts with adding a friend could end with adding a close friend.
Of course, each of the ads will get attention on social media and by posting on YouTube, each video has a share button (though they are so new that none of them have crossed a hundred views as I write this). 
Lexus isn't the first car brand to go after social media. Among the many examples is this ad from Maruti Suzuki, an Indian car company, which positioned its Alto brand last year as "your new search engine."
The gold standard for this kind of ad is one called, appropriately enough, "Social Network," for the Toyota Venza, featuring a 20-something comparing her online-friend count to her that of her parents:
What do you think of the car-vs-computer ad idea? Post your comments below, please.


View the Original article

The Onion's joyous crucifixion of social media gurus

The present is social. The future is social. Media is social.
It's quite amazing that people still manage to hate each other so much.
Perhaps things are a little more complex than we first thought -- or perhaps social media experts truly are the troubling bags of wind that "Saturday Night Live" recently suggested they might be.
Less leaping on the bandwagon and more skewering the still-twitching carcass, The Onion has just released a video that masquerades as a TED talk.
I am grateful to TechCrunch for spotting this phenomenon, in which a sprightly intellectual young thing explains that social media is "the driving force behind the new economy."
You see? And you thought it was unemployment.
He then asks: "What does that mean?" as a slide emerges with the words: "Nobody Knows."
More Technically IncorrectThe F-bomb: A fine way to skip the AppleCare line?In Apple's iPhone 5 ads, everything old is new againIntricacies of touch screen elude TV presenter'Start-Ups: Silicon Valley' episode 3: A glass totally emptyNew York Times T'd off at Twitter font mockery
"I'm a successful social media consultant," he continues, "even though I've never had a thought or an original idea in my life."
He prides himself on putting social media on so many of the world's tongues.
"Social media eliminates the need to provide value to anyone," he declares, in a fit of spectacular honesty.
"Using your brains to think of an idea and your skills to implement it, that's the old model," he explains.
Anything that's old and requires effort is, quite simply, inefficient.
The whole thing is an utter joy, a celebration of "looking like you're doing work and people will pay you for it."
I am sure this is a life-motto that many of you will like and retweet in the coming minutes and hours.


View the Original article

Sunday, November 11, 2012

Sling Media Slingbox 350

By Jamie Lendino
Sling Media recently released two brand new Slingboxes, both of which are updates on the company's original seven-year-old concept: Watch your TV or DVR from anywhere in the world, on any computer or mobile device. The less expensive of the two, the Slingbox 350 ($179 direct), is the subject of this review. Think of it as an updated, less-expensive Slingbox Solo, which was released in 2008. It's great for watching cable TV channels and recorded content on the go, but there's not much new here, even years later.


Product Line, Design, and Connectivity
We've already tested the higher-end model, the Slingbox 500 , in full. For more details on how SlingPlayer software works, both on PCs and mobile devices, check out that review. Here, we'll discuss the hardware and performance differences between the 350 and the 500 and discuss whether the $120 in savings between the two devices is worth it.


First, let's start with the hardware, which is obviously different. The Slingbox 350 is a small, rectangular plastic block, instead of the modern art-influenced cut lines of the 500. Still, diamond-shaped texturing gives it an interesting look. Two LED lights on the left indicate power and network status, while the Slingbox logo contains a U-shaped series of small LEDs that signal streaming activity.

There's no HDMI input or output on this model. But that's not a big deal, thanks to HDMI's built-in encryption that renders many channels unwatchable, as we found with the Slingbox 500. That said, you'll need a second set of component video cables to hook the Slingbox 350 up to your HDTV, as there's still only one set in the box, which you'll need to connect to your DVR—you can't just use the bundled component video cables on the way in and the HDMI cable on the way out, like you could with the Slingbox 500.

The biggest omission on the Slingbox 350 is Wi-Fi. Without it, you'll need to snake an Ethernet cable in your living room to the Slingbox. If you live in a small apartment and keep your wireless router near your HDTV, this is no problem; Sling Media even includes an Ethernet cable in the package. But if you have a larger home and haven't wired up your living room for network access, this could be a royal pain—and was consistently the biggest barrier to entry for all prior models of the Slingbox (none of which had Wi-Fi; the new 500 is the first). Sling Media also still sells its power line adapter, which also gets the job done, although it's a bit of a hack; you'd might as well buy the 500 up front.


Setup, In Use, and Conclusions
The Slingbox 350 also lacks the remote and on-screen TV setup the 500 offers. That's not much of an issue, though, because Sling Media's redesigned Web interface is easy to navigate, and you don't need to input a complex ID code for the Slingbox 350 the way you did for prior-generation models. In fact, the setup process went very smoothly. From my PC's browser, I logged into my existing Slingbox.com account, clicked Watch, and within moments, the system saw the new Slingbox 350 on our network and set it up automatically.


Once set up, the Slingbox 350 performs just as well as the Slingbox 500—minus the on-screen setup and the lack of Wi-Fi, of course. I saw a clear, crisp picture on both a ThinkPad running Windows 7 and an Apple iPhone 5, in both 720p and 1080p modes.  The Slingbox lets you watch on a laptop or desktop PC out of the box. You can also watch on tablets and phones, but you'll need to buy a SlingPlayer app for each platform (iPad, iPhone, Android, and so on); each app costs $14.99 extra, which is frustrating, but the apps themselves perform reliably and deliver sharp picture quality.

With the Slingbox 350, I had no problem controlling our Dish Network Hopper DVR using either the phone or the computer. There's still a several-second delay between pressing on-screen remote buttons and when they register, despite Sling Media's software-based improvements over the years. But it's a fairly small price to pay. Sling Media also just updated its iOS app for the iPhone 5's larger screen. High definition channels now fill the display, just as they're supposed to. As always, the Slingbox 350 ties up the television it's hooked up to, and you can only watch it from one device at a time. The TV doesn't have to be on, but if someone turns it on, they'll have to be content with what you're watching remotely.

In a world of Internet streaming video, it seems like cable TV might be losing its luster. That couldn't be further from the case, though. While none of us like cable and satellite TV providers for their high prices and inflexible channel bundles, most Americans still prefer that to the complex, confusing, and limited Internet video landscape. The Slingbox 350 extends cable further by bringing it to your computer and mobile devices in a reliable and convenient manner.

The more expensive Slingbox 500 is easily worth the extra $120 for its Wi-Fi capability and even more flexible on-screen setup and remote, and more fully realizes the goal of slinging your TV and DVR to any device you want. But if you can manage a relatively painless wired Ethernet connection in your living room or den, and don't mind an entirely computer-based setup, the Slingbox 350 still delivers the same streaming 1080p video in the end.



View the original article here


Monday, November 5, 2012

Virgin Media introduces Smartcall app

Virgin Media are hoping to make the landline popular again with a new mobile app which uses your home phone minutes when you make calls on your smartphone
Pull Quote Image PrevNext

View the Original article

Social Media Marketing Firm HubSpot Adds $35 Million in Funding

After Declaring It the Future of Yahoo, CEO Mayer Appoints IntoNow’s Cahan to Mobile Kingpin (Internal Memo, Natch!)Kara Swisher in Mobile

View the Original article