Is there still a need for Cyber Monday?

Filed under: WebSTORY HIGHLIGHTS Cyber Monday has been the biggest single shopping day of the year for online retailersBut retailers are spreading their online sales throughout the Thanksgiving holidayAs a result, Cyber Monday's growth is flatteningAnalyst: Cyber Monday will phase out eventually

(Mashable) -- Seven years ago, Cyber Monday was established as the online counterpart to Black Friday, a day when Internet retailers would band together to lure holiday shoppers to web storefronts through steep discounts, free shipping and other promotions.

So far, Cyber Monday has delivered on its mission, becoming the biggest single shopping day of the year for online retailers. And it keeps getting bigger: Sales on the day amounted to $1.25 billion in the U.S. in 2011, up 22% from 2010

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