Friday, November 23, 2012

Did the Lomo camera save film photography?

The original LC-A has been joined by a range of other cameras, some of which are redesigns of the LC-A, but there are also various models of plastic-lensed "toy" cameras, the Sprocket Rocket, which exposes the film around the winding sprockets, and the Spinner, which revolves as it shoots, taking a 360-degree picture. The most recent addition is a retro medium-format bellows camera, the Belair.
Continue reading the main story“Start QuoteThe world around us is not air-brushed, and we would all do well to marvel at the quirks of everyday scenes and chance sightings”End QuoteToby MasonPhotographer As former giants like Kodak and Agfa's film ranges have dwindled, Lomography has also rescued old emulsions from extinction or created new ones. There has been much speculation that Lomography may buy the rights to some of Kodak's extinct emulsions if the photography giant - now in bankruptcy protection and likely to focus in future on its printer business - sells off its film division.
It's not the biggest player in the film market, but it's the most vibrant, and it's been there all along - unlike Ilford, which went under, and was resurrected.
Photographer Toby Mason from Brighton in the UK, says the foibles of Lomography - the things that conventional photographers might regard as its aberrations - are what make it attractive. Photography all too often becomes a sterile, technical pursuit, in his view.
"I can't help feeling that the emphasis is more on the quality (and cost) of the equipment, the zoom lens and the rest of the kit as well as the photographer's ability to manipulate an image in Photoshop or Lightroom, than the act of taking photographs that evoke a sense of feeling," he says.


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