Thursday, November 22, 2012

How technology opens the door for personalised pricing

The ICO's website has implemented its own consent mechanism on its site
Concerns about cookies have already prompted action under European law which came into force on 26 May.
It requires websites to explain what cookies are and to get users' permission before using them. So, a permission request will be popping up relatively regularly at the moment for internet users.
In the UK, the Information Commissioner's Office (ICO) recently said that it would launch a crackdown on those not complying, although there are suggestions that many websites are failing to do so.


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